In natural resources, we may not think of ourselves as salespeople but in a way we are. We want our audiences to adopt conservation practices backed by science, so even though we may not be selling a specific product we still need to pitch the science to get the buy-in of these practices. In this section, you’ll find resources on how to facilitate a meeting, evaluate behavior change, reach diverse audiences, and much more.

Learn from your peers about their success and failures before starting a new project. Peer learning can be a great way to figure out what works with your audience and what doesn’t. Please submit your successes and failures when starting a new program or outreach event.

There is a lot to consider when designing outreach materials and activities. Choosing the right image can help communicate your message with minimal text, whether on a flyer or in a presentation. Creating digital materials that are accessible for screen readers is not only good practice but is required for many organizations and government agencies. Making sure you have permission to use external content ensures you’re in the clear when reposting a photo or graph. Learn about publicly available images and graphics, accessibility, and copyright here.

Strategic planning can not only help you increase efficiency in your workflow, but it can also be an important step to increasing your audience reach and engagement. In this section, you'll find templates for event planning, resources for education and program plans, presentation templates and example, and communications resources, including tips and tricks for social media. There's also a section on grants to help you find funding and write excellent proposals!