Watershed Engagement Programming (WEP) Hub

Social science, engagement, and evaluation

In natural resources, we may not think of ourselves as salespeople but in a way we are. We want our audiences to adopt conservation practices backed by science, so even though we may not be selling a specific product we still need to pitch the science to get the buy-in of these practices. In this section, you’ll find resources on how to facilitate a meeting, evaluate behavior change, reach diverse audiences, and much more.