Social science, evaluation, and engagement
When performing outreach, it's important to have a target audience in mind and know their background and motivations.
Civic engagement involves working to make a difference in the civic life of one's community and developing the combination of knowledge, skills, values, and motivation to make that difference.
Often when we do outreach, we are not just providing education but are actually seeking to have people adopt practice positive health or environmental actions, such as recycling, or walking instead